Fashion for MASSIV
- March 20th, 2010
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In the beginning of March I did a fashion shoot for Norway’s biggest lifestyle magazine, MASSIV.
The concept was a series of spontaneous pictures of great looking and dressed up guys taken in an urban enviroment.

Model: Martin Spencer, Everybody
Styling: Nathalie Helgerud
Make-up: Malin Moe
Because of the difficult weather conditions in Norway at this period, I decided to take the whole series indoors, specificly at different metro stations around Oslo. Furthermore to make the fotoshoot itself much less of a hassle, I also decided to work with compositing technique instead. In other words, the model and the enviroment are two separate photographs. This saved me, but mostly the rest of the team a lot of time and effort. Imagine carrying around lots of clothes and styling, putting on make-up and dressing up around at several metro stations. Not a dream scenario I must admit.
